Lenticular Effects 4 1 Cracker

Lenticular printing will truly move your business to the next level as the almost magical effects and illusions redefine your business, events, and promotions for an extraordinary experience that will make your clients and customers do a double-take.

One of the subtleties of ‘s 3D support is the way it facilitates creation of images for use in lenticular printing. According to, Lenticular printing is a technology in which a lenticular lens is used to produce images with an illusion of depth, or the ability to change or move as the image is viewed from different angles. Examples of lenticular printing include prizes given in Cracker Jack snack boxes that showed flip and animation effects such as winking eyes, and modern airport advertising graphics that change their message depending on the viewing angle Recent advances in large-format presses have allowed for oversized lenses to be used in lithographic lenticular printing. Adobe evangelist Russell Brown has gotten really excited about using Photoshop to enable creation of lenticular prints, and he’s posted a to help get you up to speed.

Even better, he’s used the forthcoming utility to create a panel (see ) that walks you through the steps and actually executes them on demand, right within Photoshop. — 1:38 PM on November 05, 2008 I’m so excited to see what kinds of art that everyone come up with!

I have FREE sets of printed “Lenticular Effects Cards” cards available to anyone who wants them, so you can see the effects (morph, 3d, flip, etc) in person. Just shoot me an email with your address. Also, if you want to share your work a public forum for critique and input from other designers, you can join the Facebook “Lenticular Designers Forum” or the “Lenticular” group on LinkedIn. Let the fun begin!